Reverence is what I feel each time I see an apple product. That includes their website. Clean. Aseptic, even. Crisp. Friendly. And so design-oriented. I'm not getting into what makes them iconic. That's there for you to see. But perhaps you'd like to go to this website and drool.
Ahem! There's a line on the header of this website that goes "The picture of the fictitious Apple product was made". Leaves you in some doubt. But then you don't have to pay to drool.